Sid Lee is a creative company that conceives brand experiences by creating products, services and spaces – and markets them through advertising, experiential marketing, branded content and interactive communications. Check out the website here.
On a less corporate note, here’s a quick Q&A with the 4 musketeers of the Functionalab team.
From left to right: Ellen Teitelbaum, Jennifer Alexandra Nagy, Sophie Lepaitre and Félix Guyon.
Ellen Teitelbaum
Working at Sid Lee since: April 2008
Role: As the copywriter on the project, I am responsible for the overall messaging -everything from packaging to in-store materials to advertising and web/multimedia. I write the lines that help people understand the brand and hopefully dream a little.
Favorite quote: Beauty is not in the face; beauty is a light in the heart – Kahlil Gibran
Best quality: Enthusiasm
Worst flaw: I’m a bit of a perfectionist (Capricorn!)
Favorite part of your beauty ritual: A deep tissue massage (actually ANY kind of massage)
One thing that you don’t leave home without: Hand cream
Favorite City: My heart belongs to Montreal.
Biggest Dream: Well, almost every copywriter I’ve met has a half-written book tucked away on his/her computer.
Jennifer Alexandra Nagy
Working at Sid Lee since: March 2007
Role: As art director, I act as a brand keeper and I have been building the Functionalab brand from the very beginning, designing their corporate identity (logotype & seal ), packaging, corporate brochure and being a part of the store concept team. I ensure that from the website to the uniforms to the many promotional pieces accompanying the launch ( Henri Bendel store front, invitations, etc ) the Functionalab brand expresses itself coherently and always stays true to its original style = scientific-chic.
Favorite quote: Beauty is in the eye of the beer holder,
Best quality: Passionate
Worst flaw: Control Freak / no patience
Favorite part of your beauty ritual: Biking to work to stay fit and keep a healthy weight. (a random beauty ritual that I love is definetely having a pedicure & manicure – I love having nice nails )
One thing that you don’t leave home without: a book, in case I get stuck anywhere in a waiting line
Favorite City: So far… San Francisco
Biggest Dream: To have a big beautiful house facing the ocean ( any body of water will do), filled with a healthy happy family. ( cheesy? So what ; ) )
Sophie Lepaitre
Working at Sid Lee since: June 2008
Role: I am the project manager of the Sid Lee team.
Favorite quote: Beauty is deeper than you think (and I love to define the Functionalab brand as the most Scientific Chic and Futuristic Chic brand of the world!)
Best quality: joke = I am the best !!!
Worst flaw: joke = I don’t, because, I am the best!!!
Favorite part of your beauty ritual: Sleeping!
One thing that you don’t leave home without: my lipstick
Favorite City: Paris
Biggest Dream: It’s too personal!!!
Félix Guyon
Working at Sid Lee since: July 2008
Role: Industrial designer
Favorite quote: Beauty is the sum of its parts.
Best quality: I like to compliment people: for instance, ‘Sophie is the best!!!’
Worst flaw: I leave that to others… For instance, vanity, like when Sophie says: I am the best!!!
Favorite part of your beauty ritual: To evolve, from the inside.
One thing that you don’t leave home without: my keys!!!
Favorite City: Berlin
Biggest Dream: To die better and wiser than when I was born!