Functionalab – Beauty nutrition


The New York Diagnosis

Can you guess the 3 principal beauty concerns of New Yorkers?

Can you guess the 3 principal beauty concerns of New Yorkers? After over a full week on duty, our nutritionists speak up.

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Beauty Dose 3B: Age Defense

1) ANTI-AGING
More or less surprisingly, aging gracefully and beautifully is the top priority of most women and men living in New York City, according to recent feedback we got on the field.

In a city-on-speed like Manhattan, we are drawn to push our body to the edge, and it’s very easy go overboard. We work hard and play even harder – and before we know, 10 years have gone by and the damage is… visible.

7 of our products are specially designed to promote optimal health and beauty in the process of aging

2) WEIGHT LOSS
As our inbox gets flooded with ads for the miracle diet, and images of ‘best celeb beach bodies’ take more than 50% of content in daily mags, it’s easy to understand our collective obsession with the skinny.

With modern and stressful lifestyles, eating well has become a challenging task. We either eat too few of what is essential to sustain normal metabolic functions, or we engulf too much of what is not really needed. Either /or, the results are: non-optimal metabolism, augmentation of fat tissues and increased stress level.

2 of our products address healthy weight management.

3) STRESS

Ambition through the roof, pressure of performance and extreme endurance are common traits to most New Yorkers. They are also synonymous to stress and anxiety.

The funny thing is, when you’re the most relaxed, ‘ZEN’, is often when you are most productive at work because you’re able to focus – it’s also when your personal relationships bloom. Health starts with a peaceful state of mind.

4 of our products help support the body’s natural defenses against stress.

Making Of The Boutique

WE HAD 12 HOURS TO BRING THE HENRI BENDEL BOUTIQUE FROM A CONCEPT TO A REALITY…

POSTED ON May 13th, 2009 under ,

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WE HAD 12 HOURS, OVERNIGHT, TO ANCHOR OUR RETAIL CONCEPT INTO REALITY…

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Functionalab is going to be available exclusively at Henri Bendel Fifth Avenue for the next six months.

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Functionalab’s founder Erick Geoffrion says he remembers when MAC Cosmetics launched at Henri Bendel – and almost instantly became a worldwide success. We think Bendel’s a perfect launch pad for new, groundbreaking societies like ours.

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“When I first came down to New York to meet Ed and Gloria (Henri Bendel executives) – they immediately understood what I was trying to do with Functionalab. They got it right away. Our synergy is great. They gave us the storefront – that means a lot.” Erick said.

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Erick Geoffrion at 9h59 –

Thanks to William Lafarge for the fabulous photos!

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Come visit the store @functionalab

Quote of the day

Honesty: The best of all the lost arts – Mark Twain

Personalized Packs

It is fundamental to be honest with yourself when you stop by the store to take our software-based diagnostic questionnaire.  You’ll be prompted to enter your lifestyle habits, activity levels, stage-of-life and environment, as well as health and aesthetic objectives . How many portions of bread are you REALLY eating a day? – how many cocktails did you guzzle down last week?

It’s hard sometimes to pick an average number, but think about it – it’s no time to cheat. If you want to improve your health significantly, you gotta pick the right number.

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@KraseyBeauty getting her diagnosis on. She’s a 10.

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The @Starworks hotties (04 and 08) reaching out for a tonic.

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Tweet-Up at Henri Bendel

The Functionalab Boutique is launching at Henri Bendel on Monday, May 11.

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Countdown is on! On Sunday evening, we’ll be setting up our unique Functionalab boutique at Henri Bendel Fifth Avenue.

Monday, May 11 – our official release date, is the perfect occasion for the first ever #beautynutrition Tweetup.  Feel free to drop by at any time to check out the new shop, discover the line and meet with a nutritionist – but friends, bloggers, and beauty addicts are gathering at 1PM inside the store for a meet and greet. Wear your best Spring look, cuz there’ll be photo opps! !

RSVP to the event on Facebook and follow @functionalab on Twitter.