Functionalab – Beauty nutrition


Good nutrition comes first!

But how to make sure that you are getting all the vitamins and minerals, since there are so many???

POSTED ON October 14th, 2009 under , ,

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At Functionalab, we strongly believe that good nutrition comes first. Since a great variety of food is available to us, we often wonder how to get the maximum of nutrients every day.

Fruits and Vegetables are excellent sources of Vitamins and Minerals. Some of them are seasonnal other are available all year long. It is recommended to consume a minimum of 5 fruits and vegetables every day; for optimal healht you can even go up to 4 to 6 Fruits, and up to 4 to 6 vegetables on a daily basis.

But how to make sure that you are getting all the vitamins and minerals, since there are so many??? Variety is the key. During meals, make sure that you have on your plate 3 vegetables of different colors. Combining fruits and vegetables is also a great idea since in certain cases, synergistic action between nutrients optimize your nutritional intake. For example combining Spinach (Source of vegetal Iron) with Mandarins (Source of Vitamin C) will improve the absorption of the vegetal iron which is poorly absorbed compared with animal iron.

And remember, many vitamins and minerals act as antioxidants providing not only good health in general, they are also key nutrients for optimal health. Beauty and Nutrition are inseparable… If you feel healthy you will definitely look good!!!

Photo by Kevin Van Aelst

Our Online Store is up!

Due to high demand, the entire Functionalab collection is now available for purchase online.

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Since we last blogged, Functionalab has really taken off in New York. Our amazing PR company, Starworks, has worked wonders and got us into major publications such as Marie Claire, New York Post, New York Magazine, In Style, Women’s Health, WWD and US Weekly, to only name a few!!!

It’s now time for us to take the brand to a new level and introduce to the world our brand new e-commerce website (truth is, this is what we’ve been working on and perfecting all Summer). Due to high demand, the entire Functionalab collection  is now available for purchase online!

We’re psyched to announce that our online store is featuring the first-of-its-kind Personalized Nutrition Program via an online questionnaire, as well as a unique portal to assist customers in selecting specific supplements and objectives. For instance, you can select five different primary and secondary health objectives, and, through professional online assistance, obtain the perfect À la carte combination of products based on your choices.

We’ll also be happy to address all of your beauty nutrition concerns via our Twitter, Facebook and YouTube. So talk to us!

We’ll offer loyal customers a chance to receive a 10% discount and free shipping on all replenishment orders. Additionally, as part of the launch, we’re offering free shipping for any purchase of over $50.

Let us know what you think of the new site! Click to read the full release!

The September Issue

Functionalab was featured in the September 2009 issue of Marie Claire!

POSTED ON September 27th, 2009 under , , ,

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Marie Claire featured our Provita Tonic and Health Pack Active Mix!

The New York Diagnosis

Can you guess the 3 principal beauty concerns of New Yorkers?

Can you guess the 3 principal beauty concerns of New Yorkers? After over a full week on duty, our nutritionists speak up.

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Beauty Dose 3B: Age Defense

1) ANTI-AGING
More or less surprisingly, aging gracefully and beautifully is the top priority of most women and men living in New York City, according to recent feedback we got on the field.

In a city-on-speed like Manhattan, we are drawn to push our body to the edge, and it’s very easy go overboard. We work hard and play even harder – and before we know, 10 years have gone by and the damage is… visible.

7 of our products are specially designed to promote optimal health and beauty in the process of aging

2) WEIGHT LOSS
As our inbox gets flooded with ads for the miracle diet, and images of ‘best celeb beach bodies’ take more than 50% of content in daily mags, it’s easy to understand our collective obsession with the skinny.

With modern and stressful lifestyles, eating well has become a challenging task. We either eat too few of what is essential to sustain normal metabolic functions, or we engulf too much of what is not really needed. Either /or, the results are: non-optimal metabolism, augmentation of fat tissues and increased stress level.

2 of our products address healthy weight management.

3) STRESS

Ambition through the roof, pressure of performance and extreme endurance are common traits to most New Yorkers. They are also synonymous to stress and anxiety.

The funny thing is, when you’re the most relaxed, ‘ZEN’, is often when you are most productive at work because you’re able to focus – it’s also when your personal relationships bloom. Health starts with a peaceful state of mind.

4 of our products help support the body’s natural defenses against stress.

Tweet-Up at Henri Bendel

The Functionalab Boutique is launching at Henri Bendel on Monday, May 11.

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Countdown is on! On Sunday evening, we’ll be setting up our unique Functionalab boutique at Henri Bendel Fifth Avenue.

Monday, May 11 – our official release date, is the perfect occasion for the first ever #beautynutrition Tweetup.  Feel free to drop by at any time to check out the new shop, discover the line and meet with a nutritionist – but friends, bloggers, and beauty addicts are gathering at 1PM inside the store for a meet and greet. Wear your best Spring look, cuz there’ll be photo opps! !

RSVP to the event on Facebook and follow @functionalab on Twitter.

The Sid Lee Team

Q&A with the Sid Lee Team.

POSTED ON April 20th, 2009 under , ,

Sid Lee is a creative company that conceives brand experiences by creating products, services and spaces – and markets them through advertising, experiential marketing, branded content and interactive communications. Check out the website here.

On a less corporate note, here’s a quick Q&A with the 4 musketeers of the Functionalab team.

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From left to right: Ellen Teitelbaum, Jennifer Alexandra Nagy, Sophie Lepaitre and Félix Guyon.

Ellen Teitelbaum

Working at Sid Lee since: April 2008
Role: As the copywriter on the project, I am responsible for the overall messaging -everything from packaging to in-store materials to advertising and web/multimedia. I write the lines that help people understand the brand and hopefully dream a little.
Favorite quote: Beauty is not in the face; beauty is a light in the heart – Kahlil Gibran
Best quality: Enthusiasm
Worst flaw: I’m a bit of a perfectionist (Capricorn!)
Favorite part of your beauty ritual: A deep tissue massage (actually ANY kind of massage)
One thing that you don’t leave home without: Hand cream
Favorite City: My heart belongs to Montreal.
Biggest Dream: Well, almost every copywriter I’ve met has a half-written book tucked away on his/her computer.

Jennifer Alexandra Nagy

Working at Sid Lee since: March 2007
Role: As art director, I act as a brand keeper and I have been building the Functionalab brand from the very beginning, designing their corporate identity (logotype & seal ), packaging, corporate brochure and being a part of the store concept team. I ensure that from the website to the uniforms to the many promotional pieces accompanying the launch ( Henri Bendel store front, invitations, etc ) the Functionalab brand expresses itself coherently and always stays true to its original style = scientific-chic.
Favorite quote: Beauty is in the eye of the beer holder,
Best quality: Passionate
Worst flaw: Control Freak / no patience
Favorite part of your beauty ritual: Biking to work to stay fit and keep a healthy weight. (a random beauty ritual that I love is definetely having a pedicure & manicure – I love having nice nails )
One thing that you don’t leave home without: a book, in case I get stuck anywhere in a waiting line
Favorite City:
So far… San Francisco
Biggest Dream: To have a big beautiful house facing the ocean ( any body of water will do), filled with a healthy happy family. ( cheesy? So what ; ) )

Sophie Lepaitre

Working at Sid Lee since: June 2008
Role: I am the project manager of the Sid Lee team.
Favorite quote: Beauty is deeper than you think (and I love to define the Functionalab brand as the most Scientific Chic and Futuristic Chic brand of the world!)
Best quality: joke = I am the best !!!
Worst flaw: joke = I don’t, because, I am the best!!!
Favorite part of your beauty ritual: Sleeping!
One thing that you don’t leave home without: my lipstick
Favorite City: Paris
Biggest Dream: It’s too personal!!!

Félix Guyon

Working at Sid Lee since: July 2008
Role: Industrial designer
Favorite quote: Beauty is the sum of its parts.
Best quality: I like to compliment people: for instance, ‘Sophie is the best!!!’
Worst flaw: I leave that to others… For instance, vanity, like when Sophie says: I am the best!!!
Favorite part of your beauty ritual: To evolve, from the inside.
One thing that you don’t leave home without: my keys!!!
Favorite City: Berlin
Biggest Dream: To die better and wiser than when I was born!

@functionalab