Functionalab is the synthesis of a lifetime of experience in the cosmetic and nutrition industries. Erick Geoffrion, president and co-founder of the company, spent the last 20 years of his career working with major corporations such has LVMH, Estée Lauder, Labatt, and Inbev. The idea of starting Functionalab first came up little over two years ago when Erick found himself asking the following question: how could three industries – beauty, nutrition and wellness – converge into a functional, premium brand?
He started brainstorming with his business partner Francis Maheu, a successful Canadian investment banker, and they soon came up with a first draft of what has become the Beauty Dose (see image), Functionalab’s flagship beauty line, which focuses on the strengthening, protection and nourishment of skin, nails and hair.
In only two years, the Functionalab concept has reached unexpected heights. We have developed an extensive line of high quality nutritional supplement. We have complete solutions for specific beauty and health profiles. Our products are easy to consume. We’ve created the most comprehensive line of nutricosmetics on the market.
“We acknowledge that only the very best natural ingredients, supported by extensive clinical research, can harness the power of nutricosmetics,” says Geoffrion. In order to develop the best products possible, Functionalab partnered up with Atrium Innovations Inc., a recognized leading developer, manufacturer and marketer of science-based and professionally endorsed products for the health and nutrition industries.
“We realized there was no product, in the supplement/beauty segment, that had a strong look and position. You go to a beauty trade show and every brand sort of looks alike. Every industry must have a leading brand with a strong identity,” he adds. We felt like the time had come for a non-traditional cosmetics company ready to challenge the status quo. And that’s when international creative marketing agency Sid Lee came on board.